case studies · information architecture

wonderfully devious!

oooh. how did I miss this! This is how Peter Morville, god of Findability, described the quasi-tag cloud on Act Now (one of my favourite projects).

Thanks for the pointer to the Act Now site which is very interesting. Of course, they’re not really tags, but controlled vocabulary terms masquerading as tags in a tag cloud…which is wonderfully devious.

I like wonderfully devious. (Thanks for the link Melissa!). More thinking about tag clouds and controlled vocabulary is in order I think…