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	<title>Comments on: Who is the customer in Agile UCD?</title>
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	<description>Observing, reflecting, designing.</description>
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		<title>By: Karl</title>
		<link>http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/comment-page-1/#comment-39302</link>
		<dc:creator>Karl</dc:creator>
		<pubDate>Mon, 15 Oct 2007 18:31:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/#comment-39302</guid>
		<description>Hmmm...maybe we are in agreement. It sounds like you are advocating agile be used to do a subprocess which quickly provides results which inform the overall strategic process. I think the question is whether agile processes can be applied at the strategic level. I don&#039;t see it applying as a strategic process, only as a tactic for short-term goals.

As to documents...It doesn&#039;t matter what the model is, the design process will be lacking if there isn&#039;t good user data. It is not a fault of the waterfall process that user data is not collected or used properly. Agile&#039;s style doesn&#039;t guarantee that the user&#039;s involvment is translated into good design...only that some user is at the table. It could be the wrong user, there may not be enough user/business views or any number of other failures not related to the &quot;agile process.&quot;

I find that while we may not pursue Task Flows, Concept Models and User Scenarios to beautiful completion that it is through working with on them with the various parties that a shared language and vision of the user is created. They are useful because they are structured &gt;designtools</description>
		<content:encoded><![CDATA[<p>Hmmm&#8230;maybe we are in agreement. It sounds like you are advocating agile be used to do a subprocess which quickly provides results which inform the overall strategic process. I think the question is whether agile processes can be applied at the strategic level. I don&#8217;t see it applying as a strategic process, only as a tactic for short-term goals.</p>
<p>As to documents&#8230;It doesn&#8217;t matter what the model is, the design process will be lacking if there isn&#8217;t good user data. It is not a fault of the waterfall process that user data is not collected or used properly. Agile&#8217;s style doesn&#8217;t guarantee that the user&#8217;s involvment is translated into good design&#8230;only that some user is at the table. It could be the wrong user, there may not be enough user/business views or any number of other failures not related to the &#8220;agile process.&#8221;</p>
<p>I find that while we may not pursue Task Flows, Concept Models and User Scenarios to beautiful completion that it is through working with on them with the various parties that a shared language and vision of the user is created. They are useful because they are structured &gt;designtools</p>
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		<title>By: Jared M. Spool</title>
		<link>http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/comment-page-1/#comment-39279</link>
		<dc:creator>Jared M. Spool</dc:creator>
		<pubDate>Mon, 15 Oct 2007 12:33:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/#comment-39279</guid>
		<description>I can see many roles for agile thinking in a strategic process. The obvious one is the fast production of concept proofs, akin to what car designers do with clay models. Rendering ideas quickly always has advantages when exploring various strategies.

As for useless documents, I think many are produced at the start of a project. It isn&#039;t so much the documents are useless as the thinking behind them is. When authors are just guessing on requirements or ideal functionality, instead of using data collected by talking to and watching real users, the resulting documents are unlikely to have any value in producing a design that meets the users&#039; needs.</description>
		<content:encoded><![CDATA[<p>I can see many roles for agile thinking in a strategic process. The obvious one is the fast production of concept proofs, akin to what car designers do with clay models. Rendering ideas quickly always has advantages when exploring various strategies.</p>
<p>As for useless documents, I think many are produced at the start of a project. It isn&#8217;t so much the documents are useless as the thinking behind them is. When authors are just guessing on requirements or ideal functionality, instead of using data collected by talking to and watching real users, the resulting documents are unlikely to have any value in producing a design that meets the users&#8217; needs.</p>
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		<title>By: Karl</title>
		<link>http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/comment-page-1/#comment-39242</link>
		<dc:creator>Karl</dc:creator>
		<pubDate>Mon, 15 Oct 2007 04:44:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/#comment-39242</guid>
		<description>Jared wrote:

&lt;blockquote&gt;I think agile processes can have a role in strategic definitions, but I think they’re structure and objectives will vary from when they are used in a refinement mode.

Let me put it another way: Waterfall (the only serious alternative to agile at this point) isn’t any better at strategic definitions, except that you get more time to do things while everyone else is screwing around writing useless documents.&lt;/blockquote&gt;

What role would you see agile process in strategic decisions? And what kind of documents (or which documents particularly) do you think are useless?</description>
		<content:encoded><![CDATA[<p>Jared wrote:</p>
<blockquote><p>I think agile processes can have a role in strategic definitions, but I think they’re structure and objectives will vary from when they are used in a refinement mode.</p>
<p>Let me put it another way: Waterfall (the only serious alternative to agile at this point) isn’t any better at strategic definitions, except that you get more time to do things while everyone else is screwing around writing useless documents.</p></blockquote>
<p>What role would you see agile process in strategic decisions? And what kind of documents (or which documents particularly) do you think are useless?</p>
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		<title>By: Jared M. Spool</title>
		<link>http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/comment-page-1/#comment-39132</link>
		<dc:creator>Jared M. Spool</dc:creator>
		<pubDate>Sun, 14 Oct 2007 03:16:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/#comment-39132</guid>
		<description>Karl wrote:
&lt;blockquote&gt;&lt;i&gt;I discussed this with a VP of Engineering and he said that the Agile process is best used once the strategic work has been done to work on individual features for which the business and design goals have already been defined.&lt;/i&gt;&lt;/blockquote&gt;

I&#039;m not sure I buy this -- yet.

I think agile processes can have a role in strategic definitions, but I think they&#039;re structure and objectives will vary from when they are used in a refinement mode.

Let me put it another way: Waterfall (the only serious alternative to agile at this point) isn&#039;t any better at strategic definitions, except that you get more time to do things while everyone else is screwing around writing useless documents.</description>
		<content:encoded><![CDATA[<p>Karl wrote:</p>
<blockquote><p><i>I discussed this with a VP of Engineering and he said that the Agile process is best used once the strategic work has been done to work on individual features for which the business and design goals have already been defined.</i></p></blockquote>
<p>I&#8217;m not sure I buy this &#8212; yet.</p>
<p>I think agile processes can have a role in strategic definitions, but I think they&#8217;re structure and objectives will vary from when they are used in a refinement mode.</p>
<p>Let me put it another way: Waterfall (the only serious alternative to agile at this point) isn&#8217;t any better at strategic definitions, except that you get more time to do things while everyone else is screwing around writing useless documents.</p>
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		<title>By: Karl</title>
		<link>http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/comment-page-1/#comment-38750</link>
		<dc:creator>Karl</dc:creator>
		<pubDate>Thu, 11 Oct 2007 20:52:29 +0000</pubDate>
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		<description>It is OK to say that the client should sit at the table if you are designing a client. The problem is that any development done for shipped versus bespoke product has many clients. You can&#039;t have one client as their needs are not necessarily the needs of the many.

Similarly there is an inherent flaw in thinking that you can bring -a- user to the table since they will have a unique and often skewed view of the products needs.

The value that non-agile UCD brings to process is that it provides tools to create client and user-classes which represent the best, least skewed vision of what the product needs to do to be successful.

This highlights the major failing of assuming that Agile can encompass UCD in a meaningful manner. Agile doesn&#039;t respect abstract, reflective, or modeled processes or group consensus of the user or client-base.

I discussed this with a VP of Engineering and he said that the Agile process is best used once the strategic work has been done to work on individual features for which the business and design goals have already been defined.</description>
		<content:encoded><![CDATA[<p>It is OK to say that the client should sit at the table if you are designing a client. The problem is that any development done for shipped versus bespoke product has many clients. You can&#8217;t have one client as their needs are not necessarily the needs of the many.</p>
<p>Similarly there is an inherent flaw in thinking that you can bring -a- user to the table since they will have a unique and often skewed view of the products needs.</p>
<p>The value that non-agile UCD brings to process is that it provides tools to create client and user-classes which represent the best, least skewed vision of what the product needs to do to be successful.</p>
<p>This highlights the major failing of assuming that Agile can encompass UCD in a meaningful manner. Agile doesn&#8217;t respect abstract, reflective, or modeled processes or group consensus of the user or client-base.</p>
<p>I discussed this with a VP of Engineering and he said that the Agile process is best used once the strategic work has been done to work on individual features for which the business and design goals have already been defined.</p>
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		<title>By: eric</title>
		<link>http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/comment-page-1/#comment-38664</link>
		<dc:creator>eric</dc:creator>
		<pubDate>Thu, 11 Oct 2007 03:51:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/#comment-38664</guid>
		<description>way way back, before the coining of the term Agile, back when XP was discussed on the C2 wiki .. this particular issue was explained through the use of two terms: Gold Owner, and Goal Donor. Two different roles, and it&#039;s the latter which is the customer.

http://www.c2.com/cgi/wiki?GoldOwner</description>
		<content:encoded><![CDATA[<p>way way back, before the coining of the term Agile, back when XP was discussed on the C2 wiki .. this particular issue was explained through the use of two terms: Gold Owner, and Goal Donor. Two different roles, and it&#8217;s the latter which is the customer.</p>
<p><a href="http://www.c2.com/cgi/wiki?GoldOwner" rel="nofollow">http://www.c2.com/cgi/wiki?GoldOwner</a></p>
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		<title>By: Peter Boersma</title>
		<link>http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/comment-page-1/#comment-35463</link>
		<dc:creator>Peter Boersma</dc:creator>
		<pubDate>Tue, 18 Sep 2007 13:00:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/#comment-35463</guid>
		<description>Jared wrote:
&lt;blockquote&gt;How about “…we have come to value researched information about the users and their needs over mis-perceptions propagated by mis-informed teams and clients”?&lt;/blockquote&gt;
Well now, that&#039;s not very Agile is it? Waaay too much documentation! Explaining that sentence will take us a whole stand-up meeting! I bet it won&#039;t fit on a card! ;-)
(I must say I appreciate the &quot;mis-informed teams&quot; aspect.)

Oh, and who&#039;s the &quot;official&quot; in &quot;Officially&quot;?</description>
		<content:encoded><![CDATA[<p>Jared wrote:</p>
<blockquote><p>How about “…we have come to value researched information about the users and their needs over mis-perceptions propagated by mis-informed teams and clients”?</p></blockquote>
<p>Well now, that&#8217;s not very Agile is it? Waaay too much documentation! Explaining that sentence will take us a whole stand-up meeting! I bet it won&#8217;t fit on a card! ;-)<br />
(I must say I appreciate the &#8220;mis-informed teams&#8221; aspect.)</p>
<p>Oh, and who&#8217;s the &#8220;official&#8221; in &#8220;Officially&#8221;?</p>
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		<title>By: Jared M. Spool</title>
		<link>http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/comment-page-1/#comment-35460</link>
		<dc:creator>Jared M. Spool</dc:creator>
		<pubDate>Tue, 18 Sep 2007 11:57:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/#comment-35460</guid>
		<description>Peter B. wrote:
&lt;blockquote&gt;&lt;i&gt;As to Jared’s comment that “deliverables of any UX work has to be for the funding clients” that would imply that a prototype created for a usability test would not be a deliverable (but an artefact?) but the usability test report/recommendations would be?&lt;/i&gt;&lt;/blockquote&gt;

Officially, all UX deliverables are for the funding clients, including the prototype. If the funding client doesn&#039;t see the value in the prototype, it was done poorly and the UX folk will reduce the chances of ever producing another one.

He also asked: 

&lt;blockquote&gt;&lt;i&gt;What would an extra line in the Agile Manifesto look like to make it Agile UCD? “…we have come to value *end-user evaluation* over client prejudice”? &lt;/i&gt;&lt;/blockquote&gt;

How about &lt;i&gt;&quot;...we have come to value researched information about the users and their needs over mis-perceptions propagated by mis-informed teams and clients&quot;&lt;/i&gt;?

Lisa inquired:

&lt;blockquote&gt;&lt;i&gt;I’m still waiting for someone to step in and tell me why they think the client has to be at the table all the time…&lt;/i&gt;&lt;/blockquote&gt;

In some situations, there are business requirements, real-world constraints, and other needs that only the client would be aware of. This happens when the IT department is sufficiently insulated from the operating activities of the organization. In severe situations, it may make sense to allocate a client representative in the war room to ensure this aspect of the information is factored into design decisions.

The main reason for all these different viewpoints is to ensure informed decisions during the iterative design process. (The iterations themselves are basically scientific-method-style hypothesis checking to ensure all the information has been accounted for.) The contribution of different viewpoints is to accelerate the informing process, in my opinion.</description>
		<content:encoded><![CDATA[<p>Peter B. wrote:</p>
<blockquote><p><i>As to Jared’s comment that “deliverables of any UX work has to be for the funding clients” that would imply that a prototype created for a usability test would not be a deliverable (but an artefact?) but the usability test report/recommendations would be?</i></p></blockquote>
<p>Officially, all UX deliverables are for the funding clients, including the prototype. If the funding client doesn&#8217;t see the value in the prototype, it was done poorly and the UX folk will reduce the chances of ever producing another one.</p>
<p>He also asked: </p>
<blockquote><p><i>What would an extra line in the Agile Manifesto look like to make it Agile UCD? “…we have come to value *end-user evaluation* over client prejudice”? </i></p></blockquote>
<p>How about <i>&#8220;&#8230;we have come to value researched information about the users and their needs over mis-perceptions propagated by mis-informed teams and clients&#8221;</i>?</p>
<p>Lisa inquired:</p>
<blockquote><p><i>I’m still waiting for someone to step in and tell me why they think the client has to be at the table all the time…</i></p></blockquote>
<p>In some situations, there are business requirements, real-world constraints, and other needs that only the client would be aware of. This happens when the IT department is sufficiently insulated from the operating activities of the organization. In severe situations, it may make sense to allocate a client representative in the war room to ensure this aspect of the information is factored into design decisions.</p>
<p>The main reason for all these different viewpoints is to ensure informed decisions during the iterative design process. (The iterations themselves are basically scientific-method-style hypothesis checking to ensure all the information has been accounted for.) The contribution of different viewpoints is to accelerate the informing process, in my opinion.</p>
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		<title>By: leisa.reichelt</title>
		<link>http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/comment-page-1/#comment-35453</link>
		<dc:creator>leisa.reichelt</dc:creator>
		<pubDate>Tue, 18 Sep 2007 10:48:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/#comment-35453</guid>
		<description>ok. so I&#039;m getting the feeling that we&#039;re all broadly in agreement here :)

I think that part of the power of this &#039;agile UCD&#039; method is that it does potentially create more balance between the two representative parties - the business &#039;client&#039; and the end user. I agree that quite often UCD methods are skewed too far towards the user... but having said that, far more designs suffer from too heavy influence of the &#039;client&#039; and not enough knowledge of or respect for the &#039;end user&#039; than do from being too-UCD&#039;d :)

I think that another potential advantage of Agile UCD is that there is much less by way of &#039;UX deliverables&#039; or artifacts and much more actual working software/web stuff more quickly produced - the challenge is how to get UX people to work (relatively) comfortably and appropriately in that kind of environment!

I&#039;m still waiting for someone to step in and tell me why they think the client has to be at the table all the time... there are *definitely* a lot of companies out there who play that way and who insist their agencies do too.</description>
		<content:encoded><![CDATA[<p>ok. so I&#8217;m getting the feeling that we&#8217;re all broadly in agreement here :)</p>
<p>I think that part of the power of this &#8216;agile UCD&#8217; method is that it does potentially create more balance between the two representative parties &#8211; the business &#8216;client&#8217; and the end user. I agree that quite often UCD methods are skewed too far towards the user&#8230; but having said that, far more designs suffer from too heavy influence of the &#8216;client&#8217; and not enough knowledge of or respect for the &#8216;end user&#8217; than do from being too-UCD&#8217;d :)</p>
<p>I think that another potential advantage of Agile UCD is that there is much less by way of &#8216;UX deliverables&#8217; or artifacts and much more actual working software/web stuff more quickly produced &#8211; the challenge is how to get UX people to work (relatively) comfortably and appropriately in that kind of environment!</p>
<p>I&#8217;m still waiting for someone to step in and tell me why they think the client has to be at the table all the time&#8230; there are *definitely* a lot of companies out there who play that way and who insist their agencies do too.</p>
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		<title>By: Peter Boersma</title>
		<link>http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/comment-page-1/#comment-35425</link>
		<dc:creator>Peter Boersma</dc:creator>
		<pubDate>Tue, 18 Sep 2007 08:12:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/who-is-the-customer-in-agile-ucd/#comment-35425</guid>
		<description>I agree that the two types of &quot;customer&quot; need to be separated.

Clients representatives rarely need to be at the table at all times, unless they can provide one super-expert on all business aspects of the problem to be solved. But weekly reviews? Yes, please! Reviews at the beginning and end of iterations? Definitely! And access to several experts on *some* business aspects? Always!

UCD allows designers to take in the wishes and demands of end users in many different ways. This is one of the reasons that demanding that end-users get a seat at the table won&#039;t do. But reserving a seat for a user researcher/evaluator who knows the end-users intimately (no matter how she got that knowledge) and can evaluate designs against their wishes and demands (no matter how she does that), might be a way forward.
As to Jared&#039;s comment that &quot;deliverables of any UX work has to be for the funding clients&quot; that would imply that a prototype created for a usability test would not be a deliverable (but an artefact?) but the usability test report/recommendations would be?

What would an extra line in the Agile Manifesto look like to make it Agile UCD? &quot;...we have come to value *end-user evaluation* over client prejudice&quot;?</description>
		<content:encoded><![CDATA[<p>I agree that the two types of &#8220;customer&#8221; need to be separated.</p>
<p>Clients representatives rarely need to be at the table at all times, unless they can provide one super-expert on all business aspects of the problem to be solved. But weekly reviews? Yes, please! Reviews at the beginning and end of iterations? Definitely! And access to several experts on *some* business aspects? Always!</p>
<p>UCD allows designers to take in the wishes and demands of end users in many different ways. This is one of the reasons that demanding that end-users get a seat at the table won&#8217;t do. But reserving a seat for a user researcher/evaluator who knows the end-users intimately (no matter how she got that knowledge) and can evaluate designs against their wishes and demands (no matter how she does that), might be a way forward.<br />
As to Jared&#8217;s comment that &#8220;deliverables of any UX work has to be for the funding clients&#8221; that would imply that a prototype created for a usability test would not be a deliverable (but an artefact?) but the usability test report/recommendations would be?</p>
<p>What would an extra line in the Agile Manifesto look like to make it Agile UCD? &#8220;&#8230;we have come to value *end-user evaluation* over client prejudice&#8221;?</p>
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