The analogue nature is actually very important and we as humans communicate in subtle nuances, our moods are *degrees* of on and off, so a fader or dial rather than a switch please!

And here’s the thing, without this degree of control there’s a risk of overload and the fuse blows.

Also – I think that these kinds of controls are maybe for people who don’t naturally ‘parse’ incoming information in the way that others do. I don’t think I’d use the ‘volume control’ much myself because I’m pretty good at managing incoming information and how much attention I pay to it.

From discussions I’ve had, thought, there are a lot of people who don’t seem to be able to do this so easily and who feel threatened by the noisiness of social applications. I was actually thinking more of what we can do to make social apps more appetising for them. (I feel bad that they’re wholesale missing out!)

@ Rich – yeah, that’s the kind of thing I’m thinking of I guess – but on top of that some kind of global control that can turn on your email rule, set your IM to busy, switch off Twitterific, etc. when you tell it you’re busy and can’t be disturbed – maybe with some rules about who in your social circle can break these rules, as per Tom’s comments above.

Eg: when I set my phone on silent, it doesn’t mean I don’t want any calls per se. Usually, it means I don’t want most calls – but if I see it flashing on my desk, and it’s my parents, or my girlfriend, I might make an exception and answer it. The rest of the time, it stops me being interrupted by hoi polloi.

Similarly: I might set my IM to “busy” rather than “off”, so that people I actively want to listen to, or urgent requests, can break through that wall.

With my social networks: I’ll gladly disable Facebook messaging as a first priority, but people on Twitter tend to be closer friends with more important or relevant things to say. To increase relevance – the signal to noise ratio – each network needs handling appropriately.

So the big knob doesn’t actually reflect my behaviour accurately; I, like most people, use these services in a more subtle way. The big knob is only really of use for the extreme that is “mute all” – which is something I’d almost never do.