Here is a dump of my live tweets during Luke’s presentation at UX London. I’m writing a more coherent version of this for Johnny Holland – coming soon!
Next up at #uxlondon @lukewdesign talking about Parti & the Design Sandwich… cryptic much! :)
How do all the things like design patterns, best practices, design principles, design visions etc. fit together?
imagine having 590 Million customers and 10K stakeholders… that’s Yahoo.com. Design that homepage!
Parti = the big idea
A parti is different to a vision statement bc it is expressed through the language of design incl. experiential and aesthetic
tech opportunity, resource alightment, company strategy, market factors, customer insights, all contribute to Parti
Parti derives from usage metrics, customer feedback, market trends, corporate strategy, revenue objectives, concept testing….
Yahoo.com Parti – ‘the dashboard for what you love on the web’
emerging theme from #uxlondon – communicating your design work/principles effectively is as important as the design work you’re doing.
It’s not about having control over this big idea, it’s about being able to get everyone aligned around it.
no one customises/personalises. (@lukewdesign of Yahoo.com says so – tell your boss)
The top of the Design Sandwich is Design Principles (Jensen Harris’ MS Design Tenets on screen for the 2nd time today)
Good idea or no? Someone has an idea, evaluate that idea against your design principles – does that idea align with principle?
Design Considerations are at the bottom of the Design Sandwich (Opportunities & Limitations)
What is Best Practice? Not how you can solve a problem but how you should solve it.
in situations where bad decisions happened, people lacked some information that would have helped make the right decision @jmspool
the rest of the design sandwich (the filling) = design patterns, best practices and research/testing.
a poor designer will attempt to hold onto a failed parti, thus losing the integrity of the whole. Create another parti!
My name is Leisa Reichelt. I am the Head of User Research at the Government Digital Service in the Cabinet Office.
I lead a team of great researchers who work in agile, multidisciplinary digital teams to help continuously connect the people who design products with the people who will use them and support experimentation and ongoing learning in product design.
If you're interested in working with me or would like to talk more please email me