Here is a dump of my live tweets during Jeff’s presentation at UX London. I’m writing a more coherent version of this for Johnny Holland – coming soon!
@veen talking about designing our way through data
@veen things that happened in 1974 (meta = hippy goes mainstream). A v important year for the internet #uxlondon (also the year i was born)
a tiny little 6yr old epiphany for @veen in 1974 when he first saw Pong – ooh, I can control what’s on the screen!
tools for participation lots of capacity to store data = some pretty cool effects
there are 24hrs of video uploaded every 8 seconds on YouTube.
as a designer I can look into the data and see if there is something in there I can use to inform the design (eg. the colour)
I’ve taken the story out of the data and shown it by applying design elements
‘decorating’ data rather than using design to provide better access is dangerous. @veen
Google Analytics interface inspired by Indiana Jones @veen
use visualisation to change behaviour (statistics can be anesthetizing, hard to make meaning)
find the story in the data, assign different visual queues to each dimension, remove everything that isn’t telling the story
mini theme from #uxlondon – don’t be a control freak
think more about giving yr audience tools so they can find their own patterns & stories, rather than controlling their experience
shout out to Dopplr at
provide filters to enable clarity (helping people make sense of data) @veen
Storytelling using data visualisation is incredibly compelling Now we need to give people tools so they can find their own stories
@veen tshirt: ‘Math is Easy, Design is Hard’. Not a popular tshirt at Google.
research is great but it’s just data that you use to inform your design. Data doesn’t tell you how to design. shoutout to @stop
@veen quotes @zeldman: ‘start with the user, but know yourself’. Thinks this should be inverted
‘The purpose of computing is insight, not numbers.’ Richard Hamming, 1962 #uxlondon (via @ritchielee)
My name is Leisa Reichelt. I am the Head of User Research at the Government Digital Service in the Cabinet Office.
I lead a team of great researchers who work in agile, multidisciplinary digital teams to help continuously connect the people who design products with the people who will use them and support experimentation and ongoing learning in product design.
If you're interested in working with me or would like to talk more please email me