Here is a dump of my live tweets during Jared’s presentation at UX London. I’m writing a more coherent version of this for Johnny Holland – coming soon!
warming up my twitter fingers in a vain attempt to keep up with @jmspool, who is up next at
‘ …and they thought that was just a senseless waste of asterisks’ @jmspool is on form
designs can’t intuit anything, people intuit things, calling design ‘intuitive’ is a shortcut.
people become frustrated because they are no longer focussing on what they are doing, they are focussing on the design itself
novelty isn’t always responsible for unintuitive design, sometimes it is simplicity
intuitive design is a personal thing – it is based on what you currently know (your previous experiences)
intuitive design is evolutionary – as the technology matures, our expectation for intuitive design increases.
Current Knowledge (what the user brings with them to the design) & Target Knowledge (what they need to have to complete their task)
In between ‘Current’ and ‘Target’ knowledge = ‘The Gap’. Design happens in The Gap.
is anyone at #uxlondon heading over to tonight’s UX London bookclub? (via @Wandster) > I am! :)
Lots of excellent (but not so tweetable) comparisons of IM setup pages and their relative ‘intuitiveness’
wizards reduce Target Knowledge, which is great… as long as they work. If they don’t work, the user is screwed.
a design is intuitive if target and current knowledge are the same, or the knowledge gap imperceptibly small.
ethnography/field research: users in the mist @jmspool
Techniques for creating intuitive designs: Field Studies (Current Knowledge), Usability Studies (Target Knowledge)
use robust personas to store and communicate what you learn from your user studies
can’t believe @jmspool hasn’t cracked a ‘mind the gap’ joke yet
My name is Leisa Reichelt. I am the Head of User Research at the Government Digital Service in the Cabinet Office.
I lead a team of great researchers who work in agile, multidisciplinary digital teams to help continuously connect the people who design products with the people who will use them and support experimentation and ongoing learning in product design.
If you're interested in working with me or would like to talk more please email me