It’s no secret to anyone who knows me that I’m an enthusiast of online social networking (well, ok… offline social networking too, but I find online particularly interesting). It’s something that I’ve invested probably hundreds of hours of time in, just participating – creating profiles, making friends, maintaining contacts, sharing information.
But, why do this?
I’ve always found online social networking to be both emotionally and intellectually rewarding, but I’ve never quite understand my compulsion to stay connected in this way, and *why* it felt so valuable. Traditionally, the behaviours associated with building and maintaining a social network online would be considered frivolous and unproductive. Something you do when you probably should be doing *real* work.
In the last few weeks I’ve come to understand that it is a whole lot more than that.
Last week at
‘Productivity is second to connectivity’ as Stowe said.
I’ve just started reading
When I think about social networking in these terms it makes a lot more sense to me, and takes on a whole new level of validity. I participate in social networking online because I reap rewards from it, as do others within my networks. The thing I like about online social networks is that being involved with them is so pleasurable that it’s taken me this long to become consciously aware of this effect.
Compare that to traditional ‘networking’ (I’m picturing a room full of people I don’t know with whom I’m supposed to swap chit chat and business cards in the hope that they’ll call the company I work for and give us work) … I’ll take online any day.
And, from now on, I’ll feel less guilty about time spent Twittering, Flickring blogging, and accepting FaceBook friends. It’s just a new way of being productive.