Some of you may know that The Economist is in the process of moving their web content management over to Drupal and I am really excited to be joining the team working on the implementation of these publishing tools over the coming months – my mission is to wrangle the Drupal6 interface such that journalists will be able to spend more time doing what they love to do – chasing and writing stories – and less time doing what currently drives them mad – dealing with content publishing tools.
There are a few reasons that I’m excited about this project:
it’s The Economist! – it’s a company full of clever people writing thoughtful, well researched material
it’s Drupal! – also full of clever, thoughtful people
it’s a really logical progression from all the work that we’ve been doing on d7ux throughout the year which has really been focused on transforming the Drupal admin interface to be more friendly to content producers
it’s a big deal – getting this right is really important to The Economist being able to realise their potential and ambition in the online space
it’s Agile – we’re doing SCRUM in 1 week iterations with an experienced scrum master and even a scrum master master! I am a big fan of well run agile and always looking for opportunities to experience design working well in Agile projects
it’s end user focussed – each one week iteration includes user research/design evaluation (ah, the luxury of known and easily accessible end users)
we’re sharing the process – when The Economist signed on with Drupal the community and open source philosophy was a big part of this decision. We think this is a great opportunity to contribute a case study and some more exposed design methodology back to the community, along the lines of what we’ve done with the D7UX project, so I’m going to be sharing our work on the project here in the coming weeks and months (if you’re interested!)
To kick off the sharing process, I asked Kerrie Lapworth, Production Manager, and Barney Southin, Managing Editor of Economist.com to give you an introduction to the project in the video above, and I look forward to sharing more with you as we move forward!
My name is Leisa Reichelt. I am an independent consultant who works with organisations who want to better understand and improve the experience they're delivering their customers.
By improving Customer Experience we know that companies become more effective and profitable - winning more valuable and more loyal customers.
In particular I focus on working with customers to map their customer journeys and identify the critical moments of truth and touchpoints.