Originally published on the DTA Blog. Surveys and focus groups aren’t used much in our user-centred design process. These are the reasons why. You can’t get authentic, actionable insights in a few clicks Think about the last time you filled in a survey. As you were filling in that survey, did you feel as though you… Continue reading Why we say no to surveys and focus groups
Originally published on the DTA Blog. Research is not a new phenomenon in government. When you start a new project it is very possible that there is a wheelbarrow-full of previous, relevant research for you to review. Most policy, for example, is evidence based. Similarly when it comes to service delivery, there is often no… Continue reading ‘I want a pony!’ or the critical difference between user research and market research
Sending a survey is a convenient way to gather data quickly. But, it’s very easy to inadvertently gather misleading and inaccurate data. When was the last time you filled in a survey that let you actually express what your really thought about an organisation, experience or topic? Just because you have a reasonably large sample… Continue reading Triple testing your survey
Originally published on the GDS User Research Blog Once every 5 years, when UK general elections come round, we’re given the opportunity to research the experience of voting. Although voting is not something we’re really working on, the recent general elections offered an opportunity impossible for the GDS user research team to resist. We conducted a… Continue reading How might we improve the voting experience?