Originally published on the DTA Blog. Surveys and focus groups aren’t used much in our user-centred design process. These are the reasons why. You can’t get authentic, actionable insights in a few clicks Think about the…
Posts tagged user research
‘I want a pony!’ or the critical difference between user research and market research
Originally published on the DTA Blog. Research is not a new phenomenon in government. When you start a new project it is very possible that there is a wheelbarrow-full of previous, relevant research for you…
Triple testing your survey
Sending a survey is a convenient way to gather data quickly. But, it’s very easy to inadvertently gather misleading and inaccurate data. When was the last time you filled in a survey that let you…
How might we improve the voting experience?
Originally published on the GDS User Research Blog Once every 5 years, when UK general elections come round, we’re given the opportunity to research the experience of voting. Although voting is not something we’re really working…