strategic ux · UCD tools · user experience

Personas are for hippies… and transformation and focus

Thanks to London IA, I had the opportunity to share some thoughts on Strategic UX that have been starting to take shape into a book recently. I happened across this twitter exchange this morning. This is a not surprising response to personas, I’ve shared this response at times and have empathy for both points of… Continue reading Personas are for hippies… and transformation and focus