Understanding our Audience (Part 1) – Drupal7 UX Project

We’ve spent quite a bit of time trying to develop a framework to understand and frame the Drupal7 Audience in such a way as we can successfully design for them. We thought you might be interested in seeing some of our thinking to date, so we recorded a quick chat about it in the video above. (I really should do my hair before videoing myself!)

As an overview, here is the outline of what we’re thinking:

There are three important user attributes: role, type of site, and size/complexity of the user ecosystem(number of users in the system and no. of different roles defined).

Important roles:
– end user (define here)
– editor
– site builder
– site administrator

Important site types:
– blog
– news/publishing
– groups
– events

Important ecosystems
– single user
– 2-5 users
– 5-15 users
-more than 15 users
(need to work out a way to define number of user roles as well)

This is still very much work in progress and there is more thinking to be done – stay tuned. Meanwhile, I think we need to come up with a fancy word for our little audience prototype thingy.

[x-posted at http://groups.drupal.org/node/20073]