http://www.disambiguity.com/storytelling-requirements-and-why-most-focus-groups-are-a-waste-of-time/ Observing, reflecting, designing. Thu, 09 Feb 2012 23:14:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.disambiguity.com/storytelling-requirements-and-why-most-focus-groups-are-a-waste-of-time/comment-page-1/#comment-254886 Daniel Reeders Tue, 15 Jun 2010 02:34:21 +0000 http://www.disambiguity.com/2006/04/storytelling-requirements-and-why-most-focus-groups-are-a-waste-of-time/#comment-254886 Really love this entry. You're coming close to articulating an account of ethnography that's applicable to all sorts of different research, not just usability testing. I really like the point that using a storytelling metaphor takes the responsibility off the shoulders of the user and shares it with the researcher and listener. Really love this entry. You’re coming close to articulating an account of ethnography that’s applicable to all sorts of different research, not just usability testing. I really like the point that using a storytelling metaphor takes the responsibility off the shoulders of the user and shares it with the researcher and listener.

]]> http://www.disambiguity.com/storytelling-requirements-and-why-most-focus-groups-are-a-waste-of-time/comment-page-1/#comment-560 welcome visitors :) at disambiguity Mon, 24 Apr 2006 01:28:44 +0000 http://www.disambiguity.com/2006/04/storytelling-requirements-and-why-most-focus-groups-are-a-waste-of-time/#comment-560 [...] If you’ve got a few moment, why not check out some other posts that people seem to have liked. Here’s a couple: Storytelling & Requirements Gathering (about how group talk and focus groups can be an utter waste of time) inspired by Malcolm Gladwell, The Six Species of Information Architect (if you’re into that kind of thing), Pencil Rules (about how designing with pencil is MUCH better than with a computer), women of 2.0 (get up, stand up) they’re out there, they’re just often a little quiet, or perhaps User Centred Design & Legwaxing - an Instructional Analogy, just for something different. [...] [...] If you’ve got a few moment, why not check out some other posts that people seem to have liked. Here’s a couple: Storytelling & Requirements Gathering (about how group talk and focus groups can be an utter waste of time) inspired by Malcolm Gladwell, The Six Species of Information Architect (if you’re into that kind of thing), Pencil Rules (about how designing with pencil is MUCH better than with a computer), women of 2.0 (get up, stand up) they’re out there, they’re just often a little quiet, or perhaps User Centred Design & Legwaxing – an Instructional Analogy, just for something different. [...]

]]> http://www.disambiguity.com/storytelling-requirements-and-why-most-focus-groups-are-a-waste-of-time/comment-page-1/#comment-470 Intuity » Ethnography in Experience Design Wed, 19 Apr 2006 01:13:15 +0000 http://www.disambiguity.com/2006/04/storytelling-requirements-and-why-most-focus-groups-are-a-waste-of-time/#comment-470 [...] It has been a long time coming but people are finally starting to realise that there is a need for a much deeper understanding of how and why customers do things. [...] [...] It has been a long time coming but people are finally starting to realise that there is a need for a much deeper understanding of how and why customers do things. [...]

]]>