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	<title>Comments on: Random inspiration from UX Bookclub attendees</title>
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	<description>Observing, reflecting, designing.</description>
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		<title>By: robenslin</title>
		<link>http://www.disambiguity.com/random-inspiration/comment-page-1/#comment-248019</link>
		<dc:creator>robenslin</dc:creator>
		<pubDate>Sun, 31 May 2009 20:01:09 +0000</pubDate>
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		<description>--start quote--
&quot;Out of Box Experience (OOBE) design is a discipline that consists of designing the details of the first few moments of owning a product, from the point of peeling off the shrink-wrap to the point of powering it up and trying it out for the first time.&quot;
--end quote--
http://www.90percentofeverything.com/2008/08/18/my-presentation-on-out-of-box-experience-design/ 

Aim to design/create an Out-Of-Box-Experience (OOBE) for every website experience (customer in the corporate world) - whether that experience is exactly what the user needs or whether it goes above and beyond their expectation.

Thanks,

-- Rob</description>
		<content:encoded><![CDATA[<p>&#8211;start quote&#8211;<br />
&#8220;Out of Box Experience (OOBE) design is a discipline that consists of designing the details of the first few moments of owning a product, from the point of peeling off the shrink-wrap to the point of powering it up and trying it out for the first time.&#8221;<br />
&#8211;end quote&#8211;<br />
<a href="http://www.90percentofeverything.com/2008/08/18/my-presentation-on-out-of-box-experience-design/" rel="nofollow">http://www.90percentofeverything.com/2008/08/18/my-presentation-on-out-of-box-experience-design/</a> </p>
<p>Aim to design/create an Out-Of-Box-Experience (OOBE) for every website experience (customer in the corporate world) &#8211; whether that experience is exactly what the user needs or whether it goes above and beyond their expectation.</p>
<p>Thanks,</p>
<p>&#8211; Rob</p>
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