there are three kinds of bloggers….


and three kinds of bloggers ‘gold’ – the network, the traffic and the ranking. Which of these you put most stock in depends on which blogging type you are. I reckon there are three kinds of bloggers. We all probably share traits of each of these types but see if you recognise yourself in one of these types:

1. Sharing Blogger – these bloggers share compulsively. They blog about subject matter that they’re passionately interested in and it helps them to further their understanding of these subjects. They then compulsively share their knowledge with anyone who gives them the barest hint of interest. The more interest or passion that their audience shows, the more they get into their blogging.

Before blogging, they were bombarding friends and co-workers with ideas, references and opinions by all other means (particularly email – these guys are notorious for bulk emails).

Can’t live without: Akismet, a well subscribed RSS reader, and a login to ACM.
Blogging Gold: The network – getting feedback (emails and comments) from others who are interested in/passionate about the same subject area(s) that they blog about.

2. Banking Blogger – this blogger will blog about anything that will generate traffic. It doesn’t matter if it’s Lindsay Lohan, the World Cup (football), some baseball team, or fashion – as long as it pulls the traffic and gets the Adsense revenue up, they’re happy. When they blog depends on when they’ll get the most traffic rather than when they have an idea. (They actually *know* when to blog for traffic).

Of course these bloggers have passions beyond the dollar… they more than likely have a blog about something they’re *really* interested in, but this is rarely the money spinner. These bloggers are fluent in the language of partnerships, affiliate programs, and networks. They design their blogs around the advertising and they know where you put an ad to maximise revenue.
Can’t live without: ProBlogger and Adsense.
Blogging Gold: The traffic – the more traffic, the more clicks, the more cash.

3. Hollywood Blogger – These guys (and they mostly are men) are blogging for fame and glory – the blog is their soapbox. They stalk the ‘a-list’ in every manner imaginable. You’ll see their comments scattered far and wide. They are constantly writing about the A-List, or what the A-List are writing about – either with stomach turning adoration or, often as a last resort having been ignored one too many times, controversially attacking the A-Lister – all in the hope of a link or too.

You’ll see these guys at conferences and unconferences everywhere. They’ve worked out how to game TechMeme, and they argue with Technorati about how their rankings are calculated. These are the bloggers most likely to opine about the A-Lists habit of linking to each other or not at all. Or about how they’re not getting the audience that they deserve. Or that they’re going to quit blogging.

They’re the reason that I even started thinking about this post.

Can’t live without: Technorati Top 100, TechMeme
Blogging Gold: The Ranking – which is achieved by gaining links.

So, why was I thinking about this post? Because in the last week or so there’s been more carry on about traffic and who deserved traffic. There’s a general assumption that we’re doing this blogging business for the numbers… but I think there are a lot of us out there who are much more interested in the conversation…. but perhaps that’s just me?

What do you think? Is it all about the numbers? The links and the traffic? Or is there something more about a blog, it’s ecosystem, it’s place in a network, that can make it valuable without getting the big numbers?

Image Credit: Econbrowser 

when a brand goes beyond just becoming a verb…

overheard this afternoon on a bus in Brighton…

Mum’s coming over tomorrow with the Dyson and we’re going to Hoover the whole place…

I know mum owns a Dyson… but if you were Hoover’s brand managers a decade or so ago you’d have to be proud, wouldn’t you? Vaccuum cleaning is a thing of the past it seems.

I’m terrible at tagging. How about you?

Tags in Kyoto

I don’t know about you, but when i look at my Flickr and tags and even the categories for my blog, it makes me realise that folksonomies are not so simple.

Particularly my account is now so completely out of control that I frequently can’t find things that I *know* I saved and tagged… and I’m supposed to know a thing or two about how to label things!

Where are the main problems? Plurals and abbreviations are my biggest foes. Sometimes I pluralise, sometimes I don’t. Generally I use the full word or term, but occasionally I’ll use an abbreviation, or both! If a term has two words to it, the way that I join the words to make a term varies.

It’s a complete mess.

Why did this happen? Because I didn’t make any rules when I first started, and my ‘rules’ have evolved over time as I see different ways that other people use tags, and as I succumb to using ‘suggested tags’ that break my ‘rules’.

Not only that, but usually I tag in haste, often times because I want to come back and look at the page/site at leisure but I don’t want to lose the link. I’m not really thinking too much about whatever my latest tagging rules might be, and there’s nothing to remind me of what rules I’d decided on.

And, most of all. The system doesn’t care how I tag and doesn’t keep me in line!

it drives me crazy. I feel like a plumber with a dripping tap. But will I ever go back and tidy it up? Probably not. I have a whole lot of links there now – it would take a serious investment of time to tidy up now… and what’s to stop it from ending up in the same state of disrepair in six months time?

If I’m having these kinds of troubles with tagging, then surely others are having even more troubles. And the value of the tagging must surely be diminished because other people are getting less rich results due to my haphazard tagging.

I do love the freedom and flexibility of tagging… but more and more I find myself wanting some rules, and some compulsion to stick to the rules or knowingly break them. And I want a smarter system that realises I’m being silly when I randomly choose to make a tag a plural for no good reason at all.

I want some structure to my tagging.

Do you? Or do you think I’m taking all the fun out of folksonomy?

Photo Credit: AnnDeeScraps @ Flickr