Anatomy of a good sticky note

Originally published on the GDS User Research Blog For many of our teams, the ‘unit of data’ in qualitative user research is the sticky note – or, more precisely, units of information captured onto sticky notes. People often think this is amusing, given we’re always talking about digital by default. Using sticky notes to analyse research helps us take a fast yet thoughtful and collaborative approach to…

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Sample size and confidence: how to get your team to trust qualitative research

Originally published on the GDS User Research Blog If you’re doing qualitative design research, don’t worry about sample size. Sample size and statistical significance don’t matter*. The only thing that matters is how confident your team is about the next decision they need to make**  You might get that confidence from watching 2 people. You might need to watch 20. You might need to watch 20,…

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What user researchers do when they’re not researching

Originally published on the GDS User Research Blog A lot of teams aren’t used to having a user researcher embedded full time. When we suggest that they should, we’re often asked: But what will the researcher do when they’re not conducting research? We’ve discovered that our user researchers are only actually researching about 30% of their time. Whilst it is our job to understand end users and how they…

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