Design starts with Proposition (ergo Usability)

Here’s a typical story. A project is in its final phases when it gets to the part of the Gant chart that says ‘usability testing’, and so they do. People come in and are asked to perform tasks, and so they do, with greater or lesser degrees of difficulty. And yet, something else is wrong. It’s not so much that they *can’t* use your website, it’s just that they…

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WWAD? (What would Apple do?)

  People say that it is some kind of Steve Jobs special sauce that makes Apple the company that it is, but as this Fortune article reveals, they reap rewards from using design techniques that we all have access to, and should *all* be doing. All the time. These techniques include prototyping: “One of the best pieces of advice Mickey ever gave us was to go rent…

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