Embracing the Un-Science of Qualitative Research Part One – Small Sample Sizes are Super

If you’re into qualitative research at all, it wouldn’t have taken long before you had someone ask you about the statistical significance of your research and how you could back your findings with such a small sample size, or to find others out there trying to make qualitative research look more scientific by trying to extract hard data from it. There are three main ways…

Read More

What’s in it for me? Why people participate in social networking websites

Now that we’re all super excited about social media, and every man and his dog wants to do *something* to do with social networking, it seems a pertinent time to ask… but why? Why does the world need your product or service to include ‘something social’? Why on earth would you want to create a *new* social networking service? Why does the world need another…

Read More

Run, don’t walk! (Conference plugs and discounts)

Two things you need to know today. dConstruct (Brighton, UK) tickets go on sale tomorrow (10 July). They sell out fast. You don’t want to miss out – especially this year with such a great line up on the theme of designing the user experience. UX Week (Washington DC) also looks amazing. Tickets are on sale for a little longer yet, but if you want…

Read More