We need to talk about user needs

Originally published on the GDS User Research Blog ‘Start with user needs’ is the first of our design principles and it’s the first thing we ask teams to demonstrate to meet the Digital by Default Service Assessment. Even Members of Parliament (video) talk about user needs these days. This is all good. But what does it actually mean to understand user needs? How do we do it right? Observe and talk to…

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Doing user research in the discovery phase

Originally published on the GDS User Research Blog Here are some things you should know about doing user research in the discovery phase. You should definitely do user research in the discovery phase.Understanding who your users are and what’s going on when they come across your service is one of the most important parts of discovery. Have an experienced user researcher in your discovery team. Plan…

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Words matter. Thinking about how you talk about jobs if you want more women to apply.

Every now and then I see someone who has the best of intentions but who promotes job opportunities that will send most potential female candidates running for the hills. It’s easy to do, especially if you’re passionate about the job and your team. And especially if your company is a bit blokey. (That is, you’ve already got lots of men and not so many women)….

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