user experience

If I could tell you 3 things – notes from a brief career in the public service

Recently a colleague asked me what 3 things I would say if I ever had an audience of Secretaries (very senior public servants) that would help them do things to help make public services better for end users. This is (roughly) what I said: Your organisation will benefit more from you being user centred than… Continue reading If I could tell you 3 things – notes from a brief career in the public service

research

Why we say no to surveys and focus groups

Originally published on the DTA Blog. Surveys and focus groups aren’t used much in our user-centred design process. These are the reasons why. You can’t get authentic, actionable insights in a few clicks Think about the last time you filled in a survey. As you were filling in that survey, did you feel as though you… Continue reading Why we say no to surveys and focus groups

research

‘I want a pony!’ or the critical difference between user research and market research

Originally published on the DTA Blog. Research is not a new phenomenon in government. When you start a new project it is very possible that there is a wheelbarrow-full of previous, relevant research for you to review. Most policy, for example, is evidence based. Similarly when it comes to service delivery, there is often no… Continue reading ‘I want a pony!’ or the critical difference between user research and market research