Triple testing your survey

Sending a survey is a convenient way to gather data quickly. But, it’s very easy to inadvertently gather misleading and inaccurate data. When was the last time you filled in a survey that let you actually express what your really thought about an organisation, experience or topic? Just because you have a reasonably large sample size and you can make graphs out if it doesn’t…

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Guerrilla empathy (or why we should probably stop banging on about users all the time)

If you work anywhere near digital design, someone has probably talked at you about empathy recently. Or you’ve talked at people about empathy. Empathy is a buzzword du jour. Now, you and i know empathy is important but – the reality is, most of the people we work with don’t really believe that. They don’t. They think they do real work and they think that…

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Stop your team using technical terms and jargon

Most weeks I am ridiculed by someone for insisting on plain language – avoiding acronyms and technical language / jargon in particular. People tell me that I’m slowing the team down by making them use proper words, and that their end users or stakeholders expect them to use technical language. These things are both true. You should still use plain language. Technical language is exclusive….

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How might we improve the voting experience?

Originally published on the¬†GDS User Research Blog Once every 5 years, when UK general elections come round, we’re given the opportunity to research the experience of voting. Although voting is not something we’re really working on, the recent general elections offered an opportunity impossible for the GDS user research team to resist. We conducted a small study With some help from colleagues in the Home…

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