Customer Vs User Experience

Since it came up in discussion at the recent London UX Bookclub where we were discussing Selling Usability: User Experience Infiltration Tactics by John S. Rhodes, I have been thinking about whether it would be useful to start calling myself a Customer Experience Consultant rather than a User Experience Consultant. In the book, the author advocates using the term ‘customer’ rather than ‘user’ because your…

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Make it measurable: set clear goals & success criteria for your projects

Over the past few weeks I’ve been wrapping up and kicking off a bunch of projects. It is during both of these phases that I am reminded how incredibly valuable it is for me, as a UX practitioner, to proactively encourage my clients to clearly define the goal for their project and to create success criteria – ways that we can tell whether or not…

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Designing for the wrong target audience (or why Drupal should be a developer tool and not a consumer product)

As you may know, I spent a few months this year working with Mark Boulton and the Drupal community to try to make Drupal 7 (their upcoming release) a Great User Experience. I’ve spent the past weeks reflecting on that experience and trying to understand what we learned from that project and with any luck this will be the first of several reflective posts. It…

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D7UX User Research & Usability Testing – Proposed Approach

The best way to a good end user experience is a program of iterative testing and design. There’s been quite a lot of design but not as much iteration as we’d have liked, so now is a good time to really kick off some testing of the D7 interface as it comes into existence so that we can potentially iterate it a little before it…

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