Is your sales pitch more important than your IA strategy?

So, last night I was thinking… … it’s just as important to be able to come up with a solid IA strategy as it is to be able to sell in that strategy. To explain to your stakeholders why your approach is the right one, and why they should approve it. So, what if you’re really quite good at this ‘sales’ process. Rationalising the approach…

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links for 06 March 2006

Today’s links are brought to us by the great user centred activity and tool: Personas. I’ve always thought they that should technically be called personae, but no one else seems to think so. Anyways… Persona Sketching : D. Keith Robinson’s Asterisk (tags: personas user-research UCD) Three Important Benefits of Personas (tags: personas user-research UCD) Practical Persona Creation | evolt.org (tags: personas user-research UCD) Personas: Matching…

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IA vs UxD (a definition)

Is it just me or do lots of people confuse what Information Architecture is and how it relates to other disciplines in web and application design? In particular, how it relates to Interaction Design. I found the misunderstanding so common that I was starting to wonder if it was me with the problem?! Had I simplified it too much? Happily, today I happened upon someone…

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User Centred Design and Leg Waxing – An Instructional Analogy

I went to a new waxing place on Saturday, and I’m never going back there again. Ever. Even though they’re half the price of my old salon. There is nothing that would entice me back there again. I had my legs and eyebrows waxed. I’ve been thinking about the importance of user centred design ever since. Let me start by saying that I emerged unharmed…

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