Interaction Modeling – Boxes and Arrows
Interaction modeling is a good way to identify and locate usability issues with the use of a tool. Several methods exist (see Olson & Olson 1990 for a review of techniques). Modeling techniques are prescriptive in that they aim to capture what users will
And now for something completely different, I’m going to perform a little amateur brand analysis.
This all started a few days ago when I was on a bus and I noticed (either on another bus or on some other form of outdoor advertising) that the National Australia Bank seemed to have changed their logo….
I threw my email address in the ‘notification’ form for measure map a while back but have never received an invitation, so all I have to go on are a few screenshots that I’ve seen on their site and elsewhere.
Here’s what I don’t understand… if I have a blog and Google Analytics, why would I want MeasureMap?
My name is Leisa Reichelt. I am the Head of User Research at the Government Digital Service in the Cabinet Office.
I lead a team of great researchers who work in agile, multidisciplinary digital teams to help continuously connect the people who design products with the people who will use them and support experimentation and ongoing learning in product design.
If you're interested in working with me or would like to talk more please email me