Interaction Modeling – Boxes and Arrows
Interaction modeling is a good way to identify and locate usability issues with the use of a tool. Several methods exist (see Olson & Olson 1990 for a review of techniques). Modeling techniques are prescriptive in that they aim to capture what users will
And now for something completely different, I’m going to perform a little amateur brand analysis.
This all started a few days ago when I was on a bus and I noticed (either on another bus or on some other form of outdoor advertising) that the National Australia Bank seemed to have changed their logo….
I threw my email address in the ‘notification’ form for measure map a while back but have never received an invitation, so all I have to go on are a few screenshots that I’ve seen on their site and elsewhere.
Here’s what I don’t understand… if I have a blog and Google Analytics, why would I want MeasureMap?