International Card Sorting – an overview and some initial questions

Sample Card Sort
Image Attribution: card sorting exercise borrowed from the Card Sorting, A Definitive Guide by Todd Warfel & Donna Maurer

Today we take a little adventure in the land of card sorting.

Anyone who’s been doing IA for long (or even studying it) would have come across the card sort. Its one of the simplest and most frequently applied exercises in organising content into structure. It can be really helpful and help to ensure that you’re taking a user centric approach to the information design of the site.

As I’ve mentioned before, I’m working on a project which has number of specific international audiences. I have card sorting on my agenda in the pretty near future. What I’d like to do here is take a look at:

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links for 16 February 2006

oooh, there’s some good links in here today!

I particularly recommend the two presentations (Tom Coates and Matt Biddulph) and the Sofake sites (their own, Billy Harvey and the Chicken site).

Enjoy :)

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National rebrands to nab… and I don’t trust ‘em!

new NAB logo

And now for something completely different, I’m going to perform a little amateur brand analysis.

This all started a few days ago when I was on a bus and I noticed (either on another bus or on some other form of outdoor advertising) that the National Australia Bank seemed to have changed their logo….

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links for 15 February 2006

Ahhh… linky goodness! With special thanks today to Yahoo for releasing bunch of really interesting and useful UI resources.