I went to a new waxing place on Saturday, and I’m never going back there again. Ever.
Even though they’re half the price of my old salon. There is nothing that would entice me back there again.
I had my legs and eyebrows waxed. I’ve been thinking about the importance of user centred design ever since.
Let me start by saying that I emerged unharmed (there are pots of hot wax involved, personal safety shouldn’t necessarily be assumed!). And I emerged more aware of the power of user experience for branding, loyalty, word of mouth and, ultimately – revenue.
So, what happened, and what on earth does a leg wax have to do with user experience online?