I think I mentioned that I’ve been doing some user testing lately for a project I’m working on at the moment.
As part of that research, I included some questions to see whether services like Flickr and Del.icio.us were making any impact on the ‘general public’.
Working in web, and reading/writing blogs, it sometimes seems like *everyone* knows about Del.icio.us and Flickr and I find that perspective can influence the strategies that I am inclined to take with functionality and design for projects. It’s easy to start to think of Flickr, for example, as setting a number of 2.0 type conventions.
Except, it’s not really a convention if only a small group of people are aware of its existence.
And that, based on our research, is the case.
Not one person we interviewed (and, to put this in perspective, we interviewed about 18 people) volunteered either Flickr or Del.icio.us as services that they used online. Once prompted, they confirmed that they had never heard of either of them.
I guess its not really all that surprising. More like a reality check.
I’d be interested to hear of any other research that’s been done re: awareness of ’2.0′ services in the world outside of the blogosphere.
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Reach Out! is an initiative of the Inspire Foundation who are dedicated to making the future a great place for our young people.
They’re a bunch of smart, dedicated and passionate people who have used the web well for a long time to help achieve their objectives and to communicate with young people. Young people are highly involved and integral to the decisions made and the projects undertaken.
And they do really cool stuff, like my favourite: Reach Out Central or ROC – a great little interactive environment designed using the principles of Cognitive Behaviour Therapy to teach kids skills that will help them manage their mental health through the challenges of adolescence and for the rest of their lives. If you’re not into CBT, it also has a great Aussie soundtrack, and Joel Edgerton volunteered his time to narrate along with some other special guests doing voiceover.
If you had a spare bit of cash to donate to a worthy cause, you could do a lot worse than get behind these guys.
Disclaimer: I know as much as I do about Reach Out! and Inspire because I’ve worked with them on a number of their projects. But, don’t don’t just take my word for it. They totally rock. See for yourself!
My name is Leisa Reichelt. I am the Head of User Research at the Government Digital Service in the Cabinet Office.
I lead a team of great researchers who work in agile, multidisciplinary digital teams to help continuously connect the people who design products with the people who will use them and support experimentation and ongoing learning in product design.
If you're interested in working with me or would like to talk more please email me