Moo Flickr Mini Cards launched recently, as you may have read elsewhere. I’m stoked to see so many people checking them out and enjoying them because I had the pleasure of working with the Moo Team on the design of the service.

It was interesting that Signals vs Noise wrote them up, because the design process that Moo undertook is really quite similar to the Getting Real methodology that the 37 Signals guys espouse.

Moo took a really inclusive and user centric approach to the development of this interface – doing user research and testing in a range of different environments throughout the design and development lifecycle. It’s really great to see that some of the things that we at Flow found when we were working with them are now part of the design – and it’s been great to see the design evolve over time as more and more people got involved in the Moo project.

So, designing, and developing and feedback were locked into a really fast and iterative process – and the end result is a process of selecting, designing and ordering cards that is – I think, and others seem to agree – really easy and enjoyable.

Based on what I know of their ethos and approach, I feel confident that Moo will continue to evolve and improve the interface and user experience of Moo Flickr Mini Cards over time.

It’s been really great working with the guys at Moo because of the responsiveness and user centric approach that they’ve taken to this project. I look forward to seeing how this product evolves and where else Moo shows up – they’re a really smart crew, doing really smart work! Yay Moo! :)