I always get a little miffed when I hear user-experience folk describe their data analysis process as looking for “a-ha moments.” … it leaves one with the impression that coming up with research insights is an experience of epiphany…
My name is Leisa Reichelt. I am the Head of User Research at the Government Digital Service in the Cabinet Office.
I lead a team of great researchers who work in agile, multidisciplinary digital teams to help continuously connect the people who design products with the people who will use them and support experimentation and ongoing learning in product design.
If you're interested in working with me or would like to talk more please email me