disambiguity » links for 15 June 2007

Jun200715

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links for 15 June 2007

sarahcpr » Blog Archive » When Worlds Collide

if you put each of your profiles side by side and compared them, you might be amused with your multi-faceted personality. But if, all of a sudden, your Mom wandered onto MySpace …you might also fear for the death of Independent… Whoever You Are.

(tags: facebook identity privacy socialnetworks)
Product loyalty: consumers mistake familiarity with superiority

once a product reaches dominance, it becomes very hard for it to be dethroned…psychologists point out that familiarity and comfort play major roles in keeping consumers loyal to an incumbent.

(tags: brand loyalty cognitive)

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