if you put each of your profiles side by side and compared them, you might be amused with your multi-faceted personality. But if, all of a sudden, your Mom wandered onto MySpace …you might also fear for the death of Independent… Whoever You Are.

once a product reaches dominance, it becomes very hard for it to be dethroned…psychologists point out that familiarity and comfort play major roles in keeping consumers loyal to an incumbent.