A critical review of the recent Designing Intractions book. The review criticises Bill Moggridge’s extensive use of the interview/narrative/story format in the book as well as the lack of clarity around the author’s relationship with IDEO, who are widely
When asked to provide the key themes that underlined the success of each of these stories, Moggridge pointed to the fact that each team almost naturally followed an iterative prototyping approach to bringing their ideas into the world.
Have you read the book yet? (Or watched the DVD?!) What do you think?
You’ll never guess what I’m doing tomorrow :) Stay tuned, it’s pretty exciting!