links for 30 November 2006 – IA 3.0 and ‘stop selling usability!’

My name is Leisa Reichelt. I am an independent consultant who works with organisations who want to better understand and improve the experience they're delivering their customers.


By improving Customer Experience we know that companies become more effective and profitable - winning more valuable and more loyal customers.


In particular I focus on working with customers to map their customer journeys and identify the critical moments of truth and touchpoints.


Once we know this, we can benchmark and start measuring performance improvements, and focus energy where it really matters.
Find out more about how I work with companies to do Customer Journey Mapping and improve customer experience (CX)


My background is in Information Architecture and User Experience and I have particular expertise in researching and designing for digital touchpoints.


I'm a UX mentor, I speak at conferences, I run workshops, I coordinate the London UX Bookclub. I founded UX Bootcamp for extremely practical UX Training and UX Tuesday - accessible UX expertise for startups. I'm writing a book about Strategic User Experience.


I work with start ups, open source communities, companies implementing Agile UX, organisations with interesting problems, smart people and cracking challenges.


If you'd like to talk more please email me
or you can schedule a 1hr work session with me using AnyFu