So, I went to the
I went there knowing absolutely no one, and ended up meeting a few people (hooray to those girls who were brave enough to introduce themselves to people they’ve never met… this happened about three times throughout the night, I did it a few times but not as bravely as some!)
One thing I’m taking away from the evening is that I need to find a way to talk about what I do that sounds as exciting as I think it is. As you do when you don’t know anyone, you find yourself explaining what you do with your time at work. You’d know by now that I’m pretty enthusiastic about my work – but I know that when I talk about it, it doesn’t have that zing. That’s something to work on.
Someone who does much better at it is
Abigail says – if you’re going to *really* innovate – really do something out of the square – then be prepared for a ten year wait to see it go to market- otherwise be prepared to engage in taking it to market (getting out of the research lab and going out for lunch with product managers, engaging with the economics and the politics of the organisation outside of the research lab). She was talking about projects they were working on ten years ago that we’re looking at today and thinking ‘how sexy’. Seen that two handed desktop interaction? That kind of thing. They were working on it ten years ago and now the market is almost ready to find a place for it.
If you want to take innovation to market quickly, then focus on tweaks. Find ways to make existing technology work better. And this is no small task. Abigail gave the example of the mobile phone and the way that SMS completely revolutionised what that device meant to people and how they used it. That’s a reasonably small innovation that came to market reasonably quickly (depending on what market you’re in) and made huge changes.
At Microsoft they’ve been looking at the home technology market. Their thinking is that up until now, home technology has been divided into two areas: time saving and time wasting. This is a pretty simple breakdown, they say, and there must be some more interesting opportunities for technology in this environment – like for using it to allow people to express themselves, to emote, and for supporting families.
Really interesting stuff – enough to turn some of us green with jealousy, I’m sure. Sometimes I really like the idea of working in a research lab. But then, they too have frustrations – such as the ten year wait, and the products that are designed but never get to market, and getting IP Patents for all your ideas can’t be that much fun either.
It was definitely worth the effort to make it to Geek Girls and I’d recommend it to other London gals. Get along and check it out!
Meanwhile – check out
Check out a non-crunchy version of the photo