I read this book in the first year I was doing my Masters when I first ever heard of captology, and it really changed the way that I thought about design. I’m looking forward to re-reading it and hearing what everyone’s got to say about it! (And to see how my reading of it has changed over the past few years).
I’ll get onto it just as soon as I finish re-reading Inmates Are Running the Asylum. The first time I read that one was before the first dot com boom. The anecdotes and examples serve as massive flashbacks to that innocent time, but the guts of what Cooper has to say is just as inspiring as it ever was. Have you read it yet? It’s compulsary reading for anyone who’s anywhere *near* designing the way that people interact with technology.
Anyways, back to the book club. Here are the details:
what: London IA Bookclub
where: twentysix London, 1 Dorset street, London, W1U 4EG
when: 7 Feb @ 7pm UPDATE: moved to 8 Feb @ 7pm
and back to 7 Feb again! (still 7pm)
UPDATE: Book Club is SOLD OUT! I think there might be a waiting list, but apparently we have 17 IA Geeks getting together to talk next week. Excellent!
twentysix are putting on some drinks and snacks, all you have to do is RSVP, read the book and come along!
My name is Leisa Reichelt. I am an independent consultant who works with organisations who want to better understand and improve the experience they're delivering their customers.
By improving Customer Experience we know that companies become more effective and profitable - winning more valuable and more loyal customers.
In particular I focus on working with customers to map their customer journeys and identify the critical moments of truth and touchpoints.