Mary, my colleague who was in the room when Michael first sent me a link to Like.com can attest to how much I enjoyed playing with Like.com when I first saw it. And I’ve liked playing with it since then too! Within a short time from first hitting the site I had a few thousand dollars worth of shoes on my wishlist (I’m not telling how many of them I actually bought!). I’ve been looking at shoes online for a while now, and nothing else made me feel like a gal in a shoe shop as much as Like.com did.
You see, this is a site that *really* gives an online experience of what it’s like to try to find a pair of boots to buy that is anywhere near as rich as actually going to the shops and browsing (but without all the crowds and the hassle). In fact, it’s like being in the biggest and best organised shoe shop in the world. Your wish is their command.
I’ve been talking and thinking about the online shopping experience for ages now – talking (but strangely, not blogging yet!) about how the search and list style of presentation is so incredibly uninspiring, so empty, compared to the ‘toyshop’ type experience of real life shopping. In a real life shop, all the merchandise is arranged in a way that guides you into the experience, that moves you through the merchandise, that present similar types of merchandise together so that you can compare and contrast, and get a sense of what the current trends are.
Online shopping does none of this. Until Like.com, that is.
When I get to Like.com I have much more interesting paths into the merchandise than just choosing ‘boots’ or ‘casual’. Rather, I can get boots like Britney. That’s a much more exciting prospect. (Assuming, of course, that’s she’s not having a bad hair, track pants and ugg boots day!)
Then I get to see a whole stack of shoes that are kind of like Britney’s.
And then, I can tell Like.com to focus on a particular style of heel, and get me more shoes that have that kind of heel. Or I want that style, but can you find me some in red?
*sigh* It’s like having your own personal shoe shopper at your beck and call.
And as much as I adore the visual browsing (and I think it is browsing and not really searching), they then through in some fantastic faceted navigation, so that I can use a whole range of facets to further refine the range of shoes in view – from price range, to brand, to store, to heel style. So useful. So easy. Such a great way to finally find a few great pairs of boots.
(Sidebar: Can you see why all the boy bloggers have had so much trouble getting enthusiastic about Like.com? For once, they don’t have the domain knowledge to see how excellent it is. They much preferred the more geeky facial recognition that Riya was working on before.)
(Oooh, and while I’m tangenting, I have to say how the look of Like.com and the celebrity connection reminded me a lot of a great design/fashion site in Australia called Miijo)
When I recently gave Ms Dewey a bit of a hard time, I got a few comments saying that I shouldn’t be criticising people who are trying to innovate. Well, here is an example of the kind of innovation I applaud. Here is a new way of approaching an old problem, of using technology innovatively, of taking a convention and making it better. And this innovation is good because it understands what the user is trying to do and it supports their experience and helps them achieve their tasks in a way that is better, more effective and more delightful than either the current online options OR the real life equivalent.
Go, have a play. Get yourself some Britney inspired boots. You’ll love it :)