Yes, I’ve seen the Sex In the City Movie, I’ll admit it. Either the rest of the UX community hasn’t seen it yet or we’re all just ignoring the fabulous user experience moment that Carrie has with the iPhone. For those who haven’t seen it, she is handed the iPhone (not hers) at a time when she urgently needs to make a phone call. She looks at it briefly, pronounces ‘I can’t work this’ and asks for a proper phone.
Unsurprisingly, Gizmodo reported it this way: ‘Confirmed: Carrie Bradshaw is too stupid to work a iPhone‘. Very helpful.
Personally, this was my favourite part of the whole movie (which says more about the movie than it does this particular moment). I loved the fierceness of her reaction to the unfamiliar interface.
It reminded me again that those of us who are ‘into’ interface design are really a fairly small group and how important it is for us to remember that the vast majority of people who encounter our interfaces do so on the way to achieving a task – sometimes one that is urgent and very important to them.
The people who encounter our interfaces in that kind of moment are not going to find them interesting, but an obstacle. And that they won’t take the time to ‘explore’ and ‘enjoy’ and ‘learn’ our amazing interface design.
It would be easy to say that SJP’s encounter with the iPhone showed that it lacked ‘usability’, but in fact it is probably more instructive as to the importance of evaluating usability over a longer term than just a one hour session in a usability lab. As I’ve said in the past, if something like the iPod, and no doubt the iPhone had been ‘usability tested’ using the traditional methods, they no doubt would have ‘failed’ and the world would be poorer for it.
All these things I had to think about because the movie was so disappointing… (speaking of bad UX).