Previously I wrote about how taking a little time to write a good error message can turn what is potentially a catastrophic user experience into one that actually endears you to your customers.
Here’s another great example from WordPress that turned a potentially frustrating experience (not being able to reach someone’s blog when I wanted to), into an experience that confirmed my experience of the WordPress brand, *and* made me smile.
Even though they’re personifying the server here, the voice of the clever and friendly and humorous people who make up WordPress comes through loud and clear.
As the Cluetrain guys say (which you should all know from heart by now):
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.
Unless you saw this error message too many times (and nothing can turn chronically poor performance into a good user experience), you’d be hard pressed to come away from this experience thinking poorer of WordPress.
You may even be so impressed you have to write a blog post about it :)
Nice work WordPress people.