I’m collecting reasons that you’ve heard or used as to why you can’t use a proper UCD (User Centred Design) methodology in your project.
Not just ‘yeah, I think about users when I’m doing the design’, but actually involving *real* users in your design process. Doing a proper UCD methodology.
How do you rationalise using UCD in your projects?
How have you heard other people rationalise it?
If you’re a UCD consultant, what reasons do you come up against and have to refute regularly?
Let me have ’em.