I think I mentioned that I’ve been doing some user testing lately for a project I’m working on at the moment.
As part of that research, I included some questions to see whether services like Flickr and Del.icio.us were making any impact on the ‘general public’.
Working in web, and reading/writing blogs, it sometimes seems like *everyone* knows about Del.icio.us and Flickr and I find that perspective can influence the strategies that I am inclined to take with functionality and design for projects. It’s easy to start to think of Flickr, for example, as setting a number of 2.0 type conventions.
Except, it’s not really a convention if only a small group of people are aware of its existence.
And that, based on our research, is the case.
Not one person we interviewed (and, to put this in perspective, we interviewed about 18 people) volunteered either Flickr or Del.icio.us as services that they used online. Once prompted, they confirmed that they had never heard of either of them.
I guess its not really all that surprising. More like a reality check.
I’d be interested to hear of any other research that’s been done re: awareness of ’2.0′ services in the world outside of the blogosphere.