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	<title>Comments on: Design starts with Proposition (ergo Usability)</title>
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	<link>http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/</link>
	<description>pretty design pending</description>
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		<title>By: The Hungry Ant &#187; links for 2009-03-16</title>
		<link>http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/comment-page-1/#comment-229098</link>
		<dc:creator>The Hungry Ant &#187; links for 2009-03-16</dc:creator>
		<pubDate>Tue, 17 Mar 2009 04:21:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/#comment-229098</guid>
		<description>[...] disambiguity » Design starts with Proposition (ergo Usability) A nice explanation of why you need to understand your users and their needs before you start building something. (tags: design proposition)    posted by Dharmesh at 8:02 pm  &#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] disambiguity » Design starts with Proposition (ergo Usability) A nice explanation of why you need to understand your users and their needs before you start building something. (tags: design proposition)    posted by Dharmesh at 8:02 pm  &nbsp; [...]</p>
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		<title>By: Mario Valdan Bembo</title>
		<link>http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/comment-page-1/#comment-75178</link>
		<dc:creator>Mario Valdan Bembo</dc:creator>
		<pubDate>Wed, 20 Feb 2008 20:17:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/#comment-75178</guid>
		<description>illuminating post ! thx friend</description>
		<content:encoded><![CDATA[<p>illuminating post ! thx friend</p>
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		<title>By: IxD &#187; Design starts with Proposition (ergo Usability)</title>
		<link>http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/comment-page-1/#comment-17203</link>
		<dc:creator>IxD &#187; Design starts with Proposition (ergo Usability)</dc:creator>
		<pubDate>Thu, 10 May 2007 09:24:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/#comment-17203</guid>
		<description>[...] by Leisa Reichelt - View Article [...]</description>
		<content:encoded><![CDATA[<p>[...] by Leisa Reichelt &#8211; View Article [...]</p>
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		<title>By: Blaise Galinier</title>
		<link>http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/comment-page-1/#comment-16612</link>
		<dc:creator>Blaise Galinier</dc:creator>
		<pubDate>Mon, 30 Apr 2007 14:36:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/#comment-16612</guid>
		<description>Great post, I couldn&#039;t agree more : without a solid idea/service to rely on, even the most dashing HCI is no more than an empty shell.

I&#039;ve got a vocabulary question though : you seem to consider that the Proposition is a part a usability (opposed to &quot;surface usability&quot;). But isn&#039;t the word &quot;usability&quot; precisely supposed to leave aside the profound matters (the proposition) and focus on the surface (= the interface : buttons, labels,...) ?
Isn&#039;t there a better word like &quot;usefulness&quot; or &quot;utility&quot; to describe the fact that there is a real added value ?
It may be my French interfering, but I&#039;d like to know what you guys think about it.

Keep on with the grat blog (just added it to my feed reader)</description>
		<content:encoded><![CDATA[<p>Great post, I couldn&#8217;t agree more : without a solid idea/service to rely on, even the most dashing HCI is no more than an empty shell.</p>
<p>I&#8217;ve got a vocabulary question though : you seem to consider that the Proposition is a part a usability (opposed to &#8220;surface usability&#8221;). But isn&#8217;t the word &#8220;usability&#8221; precisely supposed to leave aside the profound matters (the proposition) and focus on the surface (= the interface : buttons, labels,&#8230;) ?<br />
Isn&#8217;t there a better word like &#8220;usefulness&#8221; or &#8220;utility&#8221; to describe the fact that there is a real added value ?<br />
It may be my French interfering, but I&#8217;d like to know what you guys think about it.</p>
<p>Keep on with the grat blog (just added it to my feed reader)</p>
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		<title>By: Tori Breitling</title>
		<link>http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/comment-page-1/#comment-16427</link>
		<dc:creator>Tori Breitling</dc:creator>
		<pubDate>Fri, 27 Apr 2007 17:07:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/#comment-16427</guid>
		<description>I&#039;m really late to the conversation here, but I have to ask... how do we, exactly, validate the value of an offering, if people are bad at reporting their own behavior? If a customer says, when looking at a prototype, oh yes, this is something I would use, or love to have, do we take them at their word? How many thumbs up equal validation? If there are other resources where I can read about this issue, I&#039;d love to know where. 

Great post, thanks.</description>
		<content:encoded><![CDATA[<p>I&#8217;m really late to the conversation here, but I have to ask&#8230; how do we, exactly, validate the value of an offering, if people are bad at reporting their own behavior? If a customer says, when looking at a prototype, oh yes, this is something I would use, or love to have, do we take them at their word? How many thumbs up equal validation? If there are other resources where I can read about this issue, I&#8217;d love to know where. </p>
<p>Great post, thanks.</p>
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		<title>By: Balkan Witch &#187; Blog Archive &#187; It ain&#8217;t just about usability</title>
		<link>http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/comment-page-1/#comment-14754</link>
		<dc:creator>Balkan Witch &#187; Blog Archive &#187; It ain&#8217;t just about usability</dc:creator>
		<pubDate>Fri, 13 Apr 2007 15:45:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/#comment-14754</guid>
		<description>[...] Here is a post from Leisa at Disambiguity in which she illustrates very clearly the way I see things. Creating something that people will use is a little more involved than worrying about whether or not they can use it. Creating a compelling user experience starts much earlier than the positioning of buttons. [...]</description>
		<content:encoded><![CDATA[<p>[...] Here is a post from Leisa at Disambiguity in which she illustrates very clearly the way I see things. Creating something that people will use is a little more involved than worrying about whether or not they can use it. Creating a compelling user experience starts much earlier than the positioning of buttons. [...]</p>
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		<title>By: graphpaper.com - Interaction Design Style (My IA Summit 2007 Presentation)</title>
		<link>http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/comment-page-1/#comment-13953</link>
		<dc:creator>graphpaper.com - Interaction Design Style (My IA Summit 2007 Presentation)</dc:creator>
		<pubDate>Sun, 01 Apr 2007 06:43:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/#comment-13953</guid>
		<description>[...] Leisa Reichelt on appearance vs. proposition (website) [...]</description>
		<content:encoded><![CDATA[<p>[...] Leisa Reichelt on appearance vs. proposition (website) [...]</p>
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		<title>By: Pat</title>
		<link>http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/comment-page-1/#comment-13766</link>
		<dc:creator>Pat</dc:creator>
		<pubDate>Wed, 28 Mar 2007 04:34:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/#comment-13766</guid>
		<description>Very good point indeed, Leisa.
And it was something I had in the back of mind during the recent &lt;a href=&quot;http://barcamp.org/BarCampSydney&quot; rel=&quot;nofollow&quot;&gt;Sydney BarCamp&lt;/a&gt;. There was a clear theme of &#039;start-ups&#039;, with many people enthusiastically speaking about their big ideas.
This is great, but to be totally honest I would say many of them hadn&#039;t really thought their ideas through. They hadn&#039;t tested their proposition beyond their own atypical POV (ie geekhood).
Don&#039;t get me wrong, it&#039;s not the fact that they were geeks (I am one too) but the intended audience for most of these start-ups was not predominantly geeky.</description>
		<content:encoded><![CDATA[<p>Very good point indeed, Leisa.<br />
And it was something I had in the back of mind during the recent <a href="http://barcamp.org/BarCampSydney" rel="nofollow">Sydney BarCamp</a>. There was a clear theme of &#8217;start-ups&#8217;, with many people enthusiastically speaking about their big ideas.<br />
This is great, but to be totally honest I would say many of them hadn&#8217;t really thought their ideas through. They hadn&#8217;t tested their proposition beyond their own atypical POV (ie geekhood).<br />
Don&#8217;t get me wrong, it&#8217;s not the fact that they were geeks (I am one too) but the intended audience for most of these start-ups was not predominantly geeky.</p>
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		<title>By: Peter Bagnal</title>
		<link>http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/comment-page-1/#comment-13724</link>
		<dc:creator>Peter Bagnal</dc:creator>
		<pubDate>Tue, 27 Mar 2007 09:05:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/#comment-13724</guid>
		<description>I tend to talk to clients about the best they can expect unless they think about the proposition is a &quot;brilliant solution to a non-existant problem&quot;. That generally gets people to sit up and take notice.</description>
		<content:encoded><![CDATA[<p>I tend to talk to clients about the best they can expect unless they think about the proposition is a &#8220;brilliant solution to a non-existant problem&#8221;. That generally gets people to sit up and take notice.</p>
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		<title>By: ivanka</title>
		<link>http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/comment-page-1/#comment-13639</link>
		<dc:creator>ivanka</dc:creator>
		<pubDate>Sun, 25 Mar 2007 22:42:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.disambiguity.com/design-starts-with-proposition-ergo-usability/#comment-13639</guid>
		<description>I was wondering how many of my customers I could use the &#039;polishing a turd&#039; metaphor with. So tempted, so often!

I witnessed one of my clients say the following to his team recently: &quot;Last time we built what we thought and look what we ended up with - let&#039;s check with the customers this time!&quot;

Hurrah!</description>
		<content:encoded><![CDATA[<p>I was wondering how many of my customers I could use the &#8216;polishing a turd&#8217; metaphor with. So tempted, so often!</p>
<p>I witnessed one of my clients say the following to his team recently: &#8220;Last time we built what we thought and look what we ended up with &#8211; let&#8217;s check with the customers this time!&#8221;</p>
<p>Hurrah!</p>
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