define: design

and, speaking of definitions

is there another word responsible for so much confusion as ‘design’.

every time I use that word I have to spend another three sentences defining exactly what I mean by design… because there are so many different types of designing, and everyone has a different default setting.

I give you:

  • visual design (surface design, branding, etc. designers in charge of gorgeousness)
  • motion design (Visual designers specialising in things that move, animation, video etc.)
  • interface design (designing elements on a page that users interact with… e.g. forms, applications etc)
  • conceptual design (aka. strategic design, ‘the big idea’)
  • user experience design (related to but more than interface design)
  • information design (designing content, sometimes used to describe information architecture… I think, incorrectly)
  • interaction design (v. closely related to interface design, but more focus on the ‘interactive’… unsurprisingly)
  • instructional design (used largely in eLearning land, actually v. similar to conceptual design, but focussed specifically in imparting and measuring learning)

That’s just a quick list. I’m sure you have more.

I propose never to use the term ‘design’ in isolation ever again. From here on, I vow to always use it with a descriptor that ensures me meaning is entirely clear.

Well, as clear as possible.

Who’s with me?

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One Response to “define: design”

  1. imedbone June 26, 2009 at 6:33 pm #

    Sounds like too much talking going on and not enough work lol! Or maybe the people you are talking too are essentially idiots who can’t follow topic. Either way you should always be clear in what you are talking about since we are living in a world that supports, indeed promotes the existence of lower intelligence people who cannot truly think for themselves.