This seems to be my theme at the moment. Respect conventions. Respecting conventions doesn’t mean that you have to slavishly follow them, that would be boring and unnecessary, BUT if you *are* going to break with convention then make sure it is very well sign posted, otherwise people will make mistakes. I give you terminal… Continue reading Heathrow Terminal 5 – Another rant about respecting conventions
Here is a new phone we got the other day. It’s our landline phone. Pretty cute huh? It’s called the Aqua by BT. Don’t buy it. I paid about £100 for a set of these phones. They are going to cost me a lot more than that in no time. Here’s the thing. How do… Continue reading Thoughtless design is going to cost me money… (or, why you shouldn’t ignore conventions)
I had to share with you this particularly appalling piece of email marketing that hit my inbox the other day. The back story is that somehow I had come across a £25 voucher to use at VirginWines – I went and had a look at the site to see if it was something I was… Continue reading Tone of voice matters (show some respect)
An important part of doing good design work is to decide what exactly it is you are designing and who exactly you are designing for – after all, you can’t be all things to all people. A side-effect of this good practice is the creation of edge-cases – people who might want to use your… Continue reading It’s not easy being an edge-case