If you work anywhere near digital design, someone has probably talked at you about empathy recently. Or you’ve talked at people about empathy. Empathy is a buzzword du jour. Now, you and i know empathy is important but – the reality is, most of the people we work with don’t really believe that. They don’t.… Continue reading Guerrilla empathy (or why we should probably stop banging on about users all the time)
Most weeks I am ridiculed by someone for insisting on plain language – avoiding acronyms and technical language / jargon in particular. People tell me that I’m slowing the team down by making them use proper words, and that their end users or stakeholders expect them to use technical language. These things are both true.… Continue reading Stop your team using technical terms and jargon
Imagining the meeting at Boots HQ where someone approved this. pic.twitter.com/U4IV8SPBfP — Leisa Reichelt (@leisa) June 22, 2015 You can imagine how this went down. The lawyers decided that the privacy policy needed updating, so they updated it and put it on the website. Then they decided that they had to make sure people knew… Continue reading where does crazy come from?
I’m taking my kids out of school tomorrow afternoon to go to the Home Office in Croydon to – hopefully – get our Ancestry visa renewed so we can remain in the UK for another four years. I say ‘hopefully’ because, despite having checked and rechecked the paperwork – to the point that it has… Continue reading Visa-eve. Anxiety.