user experience

Guerrilla empathy (or why we should probably stop banging on about users all the time)

If you work anywhere near digital design, someone has probably talked at you about empathy recently. Or you’ve talked at people about empathy. Empathy is a buzzword du jour. Now, you and i know empathy is important but – the reality is, most of the people we work with don’t really believe that. They don’t.… Continue reading Guerrilla empathy (or why we should probably stop banging on about users all the time)

user experience

Stop your team using technical terms and jargon

Most weeks I am ridiculed by someone for insisting on plain language – avoiding acronyms and technical language / jargon in particular. People tell me that I’m slowing the team down by making them use proper words, and that their end users or stakeholders expect them to use technical language. These things are both true.… Continue reading Stop your team using technical terms and jargon