Guerrilla empathy (or why we should probably stop banging on about users all the time)
If you work anywhere near digital design, someone has probably talked at you about empathy recently. Or you’ve talked at people about empathy. Empathy is a buzzword du jour. Now, you and i know empathy is important but – the reality is, most of the people we work with don’t really believe that. They don’t.… Continue reading Guerrilla empathy (or why we should probably stop banging on about users all the time)