A friend of mine just finished being a ‘user’ for a testing company. They were doing final usability testing before launching a redesign of a well known online share trading website.
They’d asked him in because he’s been using this website every day for a few years now. It was the only reason he was interested in the internet. He struggles doing a search on Google, but he’s a power user of this site.
At the end of the user testing he emerged frustrated and a little angry.
He hated the new design, but because he’s so experienced with the tasks that he was asked to perform, he would have tested quite well.
When it came to the questionnaire, he said that he didn’t really tell them what he thought because he didn’t want them to think he was being ‘smart’.
‘I gave them the benefit of the doubt that they knew what they were doing and that they were making good decisions’.
I went to a new waxing place on Saturday, and I’m never going back there again. Ever.
Even though they’re half the price of my old salon. There is nothing that would entice me back there again.
I had my legs and eyebrows waxed. I’ve been thinking about the importance of user centred design ever since.
Let me start by saying that I emerged unharmed (there are pots of hot wax involved, personal safety shouldn’t necessarily be assumed!). And I emerged more aware of the power of user experience for branding, loyalty, word of mouth and, ultimately – revenue.
So, what happened, and what on earth does a leg wax have to do with user experience online?
Can someone explain to me why Australia’s biggest Telco, and one of Australia’s largest companies, thinks that its appropriate to launch their brand new blogging service…. when the service is not yet available?
Why didn’t they at least bother designing this page? Maybe telling me *when* it would be launched. Maybe getting my email address and sending me a little note when its up?
Perhaps they could have cleaned out all the dodgy test content before sending the site public?
And I certainly hope someone is going to take a good hard look at that ‘BigBlog Community page’. An alphabetical index does not a ‘Community’ make….
after the great review that BlogBeat received on TechCrunch and given my current addiction to stats (yes, I’m sure it will wear off sooner or later… although Stowe Boyd’s ongoing obsession with his Technorati ranking gives me some concern that things may go from bad to certifiable)… I decided to sign up for a free 30 day trial and see how cool it is. Afterall, there’s a few things that a specialised blog stats package could tell me that I’m not really getting from Analytics, without having to engage the left side of my brain (which I like to do as infrequently as possible).
So, to signing up. Looks simple, then you get started.
a few things:
- can someone tell me *why* I have to have six or more characters in my username? its very annoying for people like me who like to have usernames with 5 or 4 characters. Is this an arbitrary number? Do techie people like it for techie reasons? Is it a security thing? Someone enlighten me. At the moment, its just an annoying thing.
- RSS or ATOM Url: what? I’m supposed to know that? Off by heart? Admittedly, it didn’t take long to find/work out… perhaps you could put a bit of help in there for those of us who have only been blogging for a month? (or less). We like statistics too, you know. In fact… we might even be your target audience.
- Time Zone – I was loving this because I don’t think that Google knows that I’m in Sydney, Australia and not in Mountain View (maybe it does… I can’t tell). So I enthusiastically scanned the dropdown to find the right one for me. Now… call me a doofus but I don’t know how many hours ahead or behind of GMT I am. I did a Google Search. Turns out, I’m GMT + 11hrs at the moment (daylight savings). Return to dropdown. Not an option. They have GMT +12hrs, but that would put me in New Zealand… which is nice for a holiday, but not forever (heh. settle down Kiwis!). Um. Why? I want a Sydney timezone option. And I’m a little miffed that it’s not there right now. What kind of a decision was that?
I haven’t even gotten to putting the code in my blog yet, so I don’t have much of a review for you, except for one screen…