case studies · information architecture · usability

Vodafone UK redesign – clean and simple on the surface, but it ain’t necessarily so.

Vodafone were certainly well over due for a redesign of their website, and so I was pleasantly surprised when I went to look up some contact details and found that redesigned they had…. and what a nice change. Compared to previous design (you can see more or less what it was like here), this design… Continue reading Vodafone UK redesign – clean and simple on the surface, but it ain’t necessarily so.

case studies · usability · user experience

A Sale Un-Made (snatching defeat from the jaws of victory at three.co.uk)

It’s been a a while since I’ve gotten all excited about a mobile phone. Since I’ve been in the UK I’ve been getting by with a rather old Razr (awful, awful interface design) and a pre-pay account from Vodafone (don’t even get me started on how impossible it is to do an online top up).… Continue reading A Sale Un-Made (snatching defeat from the jaws of victory at three.co.uk)

usability · user experience · world usability day

Can We Use Consumer Power to Make Good Design Count?

How do we make Good Design so important to companies that they ensure that it is a component part of the product or service they are taking to market? Part of the fallout from World Usability Day was a question raised by Jared Spool – Is World Usability Day Harmful for Practitioners? Part of this… Continue reading Can We Use Consumer Power to Make Good Design Count?