In the early days of writing my book, when I was listening to people tell me what they thought strategy was, I often heard people break it down using this analogy: Strategy: Take the hill. Tactics: Skinny guys behind trees, fat guys behind rocks. It’s not a great use of time to debate exactly what is… Continue reading Good strategy is modular

There are hundreds and hundreds of people who work where I work, and we have quite a few strategies that we apply in our work on a daily basis but I’m pretty sure that there is no one in the organisation who has the work ‘strategy’ in their job title. (OK, there may be one,… Continue reading Strategy is a team sport

This is the third post in a series of rambles around the topic of strategy in the general vicinity of user experience which I’m posting as a kind of obituary to the book I almost finished writing then realised was pretty much completely wrong. This is some of the stuff  I probably should have written instead. You… Continue reading Strategy fast and slow (or culture IS strategy for breakfast, lunch and tea)

This is the second post in a series of rambles around the topic of strategy in the general vicinity of user experience which I’m posting as a kind of obituary to the book I almost finished writing then realised was pretty much completely wrong. This is some of the stuff  I probably should have written instead.… Continue reading Strategy doesn’t live in a silo (or, there is no such thing as UX Strategy)