strategic ux · UCD process

When experience matters (and when it doesn’t)

A little while ago I wrote this, which turned out to be more controversial than I intended. increasingly of the view that domain expertise is a hinderance not an advantage when you’re doing service design & user research. — Leisa Reichelt (@leisa) February 13, 2015 I wrote it after having several encounters, in close succession,… Continue reading When experience matters (and when it doesn’t)

strategic ux

Why words matter (more on the relationship between culture and strategy)

Words are pegs to hang ideas on – Henry Ward Beecher It is not unusual for me to be involved in a debate about words. Words I am frequently pedantic about include user research, user testing, user experience and user centred design. I think that the words we use matter. They do more than just define what… Continue reading Why words matter (more on the relationship between culture and strategy)