research

From insights to actions. Or, what should we do with this research?

So what should we do with this research? This is a question that researchers often hear at the end of a playback session. Especially one where we’re sharing findings or insights and not detailed recommendations of what to do next. Most of the time there are two questions that teams should ask themselves: Which of these… Continue reading From insights to actions. Or, what should we do with this research?