research

From insights to actions. Or, what should we do with this research?

So what should we do with this research? This is a question that researchers often hear at the end of a playback session. Especially one where we’re sharing findings or insights and not detailed recommendations of what to do next. Most of the time there are two questions that teams should ask themselves: Which of these… Continue reading From insights to actions. Or, what should we do with this research?

research

Why we say no to surveys and focus groups

Originally published on the DTA Blog. Surveys and focus groups aren’t used much in our user-centred design process. These are the reasons why. You can’t get authentic, actionable insights in a few clicks Think about the last time you filled in a survey. As you were filling in that survey, did you feel as though you… Continue reading Why we say no to surveys and focus groups