research

Five dysfunctions of ‘democratised’ research. Part 2 – Researching in our silos leads to false positives

This is the second in a series of posts examining some of the systemic problems that organisations tend to rub up against as they seek to ‘scale’ research activity in their organisation. We are looking particularly at ‘dysfunctions’ that can result in at best, ineffective work and at worst, misleading and risky outcomes. You can… Continue reading Five dysfunctions of ‘democratised’ research. Part 2 – Researching in our silos leads to false positives

research

Five dysfunctions of ‘democratised’ research. Part 1 – Speed trumps validity

The good news is that more and more organisations are embracing research in product teams. Whether it is product managers doing customer interviews or designers doing usability tests, and everything in between – it is now fairly simple to come up with a compelling argument that research is a thing we should probably be doing.… Continue reading Five dysfunctions of ‘democratised’ research. Part 1 – Speed trumps validity

research

From insights to actions. Or, what should we do with this research?

So what should we do with this research? This is a question that researchers often hear at the end of a playback session. Especially one where we’re sharing findings or insights and not detailed recommendations of what to do next. Most of the time there are two questions that teams should ask themselves: Which of these… Continue reading From insights to actions. Or, what should we do with this research?