i was reading Derek Powazek’sarticle on A List Apart this morning in which he talks about the mysteries and wonders of designing a site homepage. Its a well documented struggle, I think. In many cases, its really all your client is worried about. Derek’s clients must be either incredibly well educated in design process, or on copious amounts of valium, if he really does what he says and designs the homepage last.
I wonder if he really does that. I mean, I’ve been known to say that’s what I do, but most of the time what actually happens is that the homepage evolves iteratively as the rest of the site is nutted out in detail. I’d agree that the homepage is probably one of the last pages to be totally finished, but its certainly not, in my experience, the last one to be started.
My name is Leisa Reichelt. I am the Head of User Research at the Government Digital Service in the Cabinet Office.
I lead a team of great researchers who work in agile, multidisciplinary digital teams to help continuously connect the people who design products with the people who will use them and support experimentation and ongoing learning in product design.
If you're interested in working with me or would like to talk more please email me