Recently I’ve been bothered by the fact that, in general, bloggers are either too lazy or too nice.
You (person with startup/new service) email a bunch of bloggers and give them ‘special access’ to information about your project, or a beta invitation. Said blogger then either feels obliged to give you a plug (more often than not just your products name, your cute 2.0 logo and the briefest of brief descriptions with an instructions for you to either check it out or wait to find out more.
Having been the recipient of a few of these previews and invitations lately, and even just checking out new services I pick up from other people’s blogs … I find myself in a bit of a quandry.
Does Mum’s Principle apply here? (If you’ve got nothing to say, say nothing at all).
I wouldn’t have thought so, but then… that being the case, why are so many others being so damn nice?!