‘But is expanded choice good or bad?’, from The Paradox of Choice by Barry Schwartz
I use this study as an example with *so* many projects these days that I thought it might be useful to share the original source with you here. Schwartz is sharing the findings from a series of studies titled ‘When Choice is Demotivating’… One study was set in a gourmet food store in an upscale… Continue reading ‘But is expanded choice good or bad?’, from The Paradox of Choice by Barry Schwartz