“When someone with vague creative aspirations could do anything with their time and energy, why the hell work in advertising? … You could be being creative rather than talking about creativity all day.” Via Diablogue
“As IAs, it is important that we grow our capabilities to communicate more complex structures and interactions so that colleagues can comprehend, visualize, and ultimately build the experiences we envision.”
My name is Leisa Reichelt. I am the Head of User Research at the Government Digital Service in the Cabinet Office.
I lead a team of great researchers who work in agile, multidisciplinary digital teams to help continuously connect the people who design products with the people who will use them and support experimentation and ongoing learning in product design.
If you're interested in working with me or would like to talk more please email me